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2024 ASCRS ASOA PREVIEW PROGRAM
ASOA PROGRAM
PRACTICE MANAGEMENT
COURSES
The First Impression Maers: Onboarding
Customer Service Training
Faculty: Amanda Turner, OCS, COE, Myra Lopez-Evans, BA, COA
Unlocking Your Potential: Mastering
Networking, Time Management, and
SMART Goals
Faculty: Brittany Williams, COE, COA, Sarah Duval, BA, COE, COA,
Shane Allison, BSc, Fransie Dennee, BSc, COT, OSC
MARKETING AND BUSINESS
DEVELOPMENT
Cracking the Code: Transforming PPC &
Social Media Leads Into Premium Patients
Faculty: Nick Sideris
Differentiating Your Optical Practice From
the Box Chains
Faculty: Amanda Louzon, LDO, ABO
Digital Storytelling and Social Media: How to
Optimize Your Practice's Online Presence
Faculty: Alexa Montesinos, MBA
Follow This Surgeon's YouTube Channel
Success Secrets to Grow Your Patient Base
Far Beyond Your City Limits
Faculty: Michael Malley, Shannon Wong, MD, ABO
Growing Your Refractive Surgery Practice:
Marketing Combined With Offering the
Latest Technologies in Your Area
Faculty: Robert Melendez, MD, MBA, ABO, Josh Melendez, BA
How to Create a Magnetic Patient
Experience Inspired by Disney
Faculty: Jean Moody, Dianne Callahan, BA
How to Ensure Your Marketing Messaging is
Keeping Current as Advances in Refractive
Surgery Technology & Procedures Evolve at
Record Speed
Faculty: Michael Malle, Cory Pickett MSN, FNP-C, CRNO
How to Train Off-The-Shelf AI So•ware
to Make Your Website a Time-Saving
Conversion Machine
Faculty: Michael Malley, Lawson Boothe, MBA
How-to Guide: Launching Elective Services
& Geing it RIGHT
Faculty: Lisa Chmura
