Eyeworld Supplements

EW NOV 2015 - Supported by a grant from Abbott Medical Optics

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58 Laser vision correction: Driving growth for the future Survey identifies areas to target in refractive surgery practices E ighty-five percent of surgeons do not require refractive outcomes exceeding 20/20 or use standardized methods to assess successful laser vision cor- rection (LVC), according to the 2014 ASCRS Clinical Survey (Figure 1). Stephen S. Lane, MD, medi- cal director, Associated Eye Care, and adjunct clinical professor, digital.eyeworld.org " … There is an unmet need and a pent-up demand for LVC like we have not seen in a long time. " –Eric Donnenfeld, MD University of Minnesota, and Eric D. Donnenfeld, MD, Ophthalmic Consultants of Long Island and Connecticut; clinical professor of ophthalmology, New York Universi- ty; and trustee, Dartmouth Medical School, co-moderated a panel on LVC during the 2015 ASCRS•ASOA Symposium & Congress. Assessing 267 data points from 134 questions, the survey gath- ered results from more than 1,500 members. "LVC of 2015 is nothing like the LVC that we performed in 2000," Dr. Donnenfeld said. "We are so much better, so much more accurate, and so much safer than we've ever been before that there is an unmet need and a pent-up demand for LVC like we have not seen in a long time." LVC is largely driven by patient referrals, he said, so surgeons need to encourage satisfied patients to talk about their results on social media (Figure 2). In this supplement, distin- guished surgeons share their recom- mendations for evaluating refrac- tive surgery outcomes and driving practice growth. Dr. Donnenfeld can be contacted at ericdonnenfeld@gmail.com, and Dr. Lane can be contacted at sslane@associatedeyecare.com. Driving laser vision correction outcomes, category growth, and confidence in today's turbulent environment Supplement to EyeWorld November 2015 Figure 1. When asked how they assess LVC outcomes, approximately 85% of survey respondents do not require anything beyond 20/20 UCVA or do not have a standardized method to assess successful outcomes. Figure 2. Factors driving LVC practice growth We don't have a standardized way of assessing outcomes 21.1% Uncorrected visual acuity—we look at the % of patients with 20/20 or better UCVA 63.6% Uncorrected visual acuity—we look at the % of patients with 20/16 or better UCVA 15.3% Ratio of patients with postop UCVA>preop BCVA 15.0% Patient satisfaction ratings 51.7% Visual quality contrast sensitivity testing 10.4% U.S. Non- U.S. Overall Patient-to-patient referrals 54.4% 58.8% 56.8% Internet, email, or social networking marketing 11.7% 14.6% 13.3% Print, radio, or television marketing 8.2% 6.7% 7.6% Optometric referrals 15.7% 8.7% 11.9% Other 10.1% 11.22% 10.4% • Avg. % growth in LVC past 12 months Overall: 5% U.S.: 0% • Avg. % growth in LVC next 12 months Overall: 11% U.S.: 8% LVC practices largely driven by patient-to-patient referrals, with limited current growth rates e news magazine of the American Society of Cataract & Refractive Surgery What % of your LVC practice is driven by:

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